We were commissioned by the Liberal Democrats to develop a rich media content and delivery solution for their 2010 general election campaign, featuring an iPhone app, video content, music and a specialised Flash player.
Utlizing our in-house expertise, we developed specialised software for this project called the WattenEarth Multiclip Video Solution: a custom system that plays a specially edited manifesto video based upon the options the user has selected. Both the iPhone app and the Flash player have been designed to allow full user interaction; users can mix their own videos by selecting three policy topics.
iPhone App
The design of the iPhone app and Flash player allow for full user interaction - users can mix their own videos by selecting three of the policy topics, share a link to the app with friends, sign-up to the mailing list and even donate.
Flash player
The Flash player gives users the option of sharing the app via Facebook and Twitter, as well as being able to download the iPhone version directly from the App Store.
Video
To enable the users to mix their own manifesto video, specially developed techniques were used to shoot, edit and compile the numerous individual clips.
Music
The music has been specially designed and produced to enable seamless integration with the user's choice of video clips. This produces one continuous soundtrack throughout the entire video.